Sony Eiga
Automotive design — 2025 / FILE 03
Specification
- Client
- Sony
- Role
- Automotive design
- Year
- 2025
- Category
- Automotive design
Brief
The Sony Eiga embodies a striking fusion of form and function, pairing an aggressively monolithic, clean exterior with the brute-force engineering required of a top-tier camera car. Its wide, planted stance and exposed, heavy-duty wheel assemblies communicate an unstoppable, high-speed capability, concealing a high-performance tracking platform beneath a sleek, aerodynamic shell engineered for total visual stability.
The work was developed through iterative surfacing, proportion studies, and technical rendering — building a design language that stays consistent from first sketch to final visualisation.